The coming Boomer boom? Choose Tallahassee aims to make capital a retirement destination

Those who love living in Tallahassee are being recruited to attract more Baby Boomers to dwell in the capital city.

Participants in the Choose Tallahassee campaign say residents can play a key role in targeting two types of Baby Boomers: the “Boomer”ang, who have a connection to Tallahassee by having studied here and grown up here, and the anchored boomer, who has family or friends in Tallahassee.

A new marketing website, ChooseTallahassee.com/recruit, helps residents recruit boomers to become full-time residents. Web visitors can add the prospective Boomer’s name and email and choose a subject that might appeal to them in relocating to north Florida. The campaign machine will handle the rest in introducing them to Tallahassee’s assets as a retirement destination.

Choose Tallahassee, a nonprofit founded in 2012 with hopes of attracting Baby Boomers and retirees to the area, has hired Gregg Patterson as its executive director. Patterson is CEO of Innovative Management Services and is known to readers of the Tallahassee Democrat as the move.tallahassee.com coordinator.

Choose Tallahassee has brought on more than 100 volunteers and partners, representing the only public-private partnership of its kind targeting the recruitment of baby boomers in search of a retirement destination.

“Our sponsors and volunteers believe in what the city has to offer, and they are stepping up to help us recruit these prospective residents because they understand the value Boomers will bring not only to Tallahassee but to their individual businesses,” said Michelle Bono, who chairs Choose Tallahassee’s Board of Directors.

The nonprofit points to economic indicators that say Baby Boomers represent 70 percent of disposable income, according to U.S. News & World Reports.

Economists say Florida’s population is expected to explode by 2030, especially among senior citizens. The Florida Chamber of Commerce predicts an extra 2 million residents ages 65 and older will call the sunshine state home.

And developers are preparing for the senior boom with a dozen active assisted living communities at various stages of permitting, the Tallahassee-Leon County Office of Economic Vitality reports.

The private sector shoulders 67 percent of Choose Tallahassee’s funding. Business partners include Florida State University, TC Federal Bank, Capital Health Plan, Canopy and Tapestry Senior Living.

“Baby Boomers have tremendous potential to make an impact on our communities and economies,” said Tom Barron, president of Capital City Bank, in a statement. “Understanding the financial power that the Boomers possess makes supporting any effort to bring more of them to Tallahassee a natural choice for private businesses.”


This story originally appeared in the Tallahassee Democrat